Job Title: Marketing Manager

Location: Cerritos, CA 90703

Salary/Payrate: $100K-$130K (some flex) + bonus and AWESOME benefits!!!

Work Environment: Onsite

Term: Permanent / Fulltime

Bachelor’s degree required: No

Referral Fee: AMS will pay $500 should the person you refer gets hired

JOB DESCRIPTION

• Strategic Marketing Planning: Work in partnership with the Practice Group Leaders, attorneys and the Marketing Director, to develop and execute comprehensive marketing strategies that align with the firm’s goals and objectives, with a focus on strategy, awareness, relationship building and lead generation.
• Department Leadership and Personnel Management: Assist in managing the Marketing Department, including supervising staff, assigning work, and evaluating performance, as needed.
• Online and Offline Marketing: Manage both digital and traditional marketing channels, including email marketing, website optimization, social media, print collateral, webinars and in-person events. You will ensure our marketing material is aligned with AALRR’s brand and targeted to both existing clients and potential clients.
• Marketing Programs: Conceptualize, plan, and execute exceptional marketing programs to enhance brand awareness, build relationships, generate leads, and drive new business.
• Campaign Management: Oversee the development and execution of marketing campaigns, monitoring key performance metrics to assess their effectiveness in achieving strategic objectives.
• Market Research: Stay current with and anticipate industry trends, competitive landscapes, and customer insights to inform marketing strategies, driving greater awareness and market positioning.
• Cross-Functional Collaboration: Drive strategic marketing campaigns in collaboration with other internal departments and attorney practice groups.
• Technology Proficiency: Leverage marketing tools and software, including marketing automation platforms and analytics tools to optimize marketing campaigns and strategies.
• Reporting and Analysis: Measure and assess Marketing Department performance with data-driven insights to refine strategies for continuous improvement, with a focus on strategy, awareness, relationship building, and lead generation.
• Additional duties may be assigned as required to meet business needs.

Qualifications and Requirements

• Bachelor's degree in Marketing, Business, or a related field. 
• 7+ years of proven experience in marketing services, with a strong focus on strategy, awareness, relationship building, and lead generation.
• Ability to translate client needs, coupled with the firm’s capabilities, into marketing programs and campaigns.
• Excellent team player and project management skills.
• Demonstrated success in developing and executing marketing strategies that drive results.
• Strong analytical skills and proficiency in using marketing analytics tools.
• Excellent written and verbal communication skills.
• Creative thinker with the ability to generate innovative marketing ideas.
• Highly dynamic and flexible, with a passion for marketing and a talent for thinking outside of the box.
• Highly organized and capable of managing multiple projects simultaneously.
• Knowledge of the legal industry is a plus.

Work Environment & Physical Requirements

• This position requires regular, on-site attendance and is designated as a fully in-office role; remote or hybrid work arrangements are not available.
• Ability to lift and carry items up to 25 pounds, such as office supplies, files, mail bins, and packages.
• Frequent walking, standing, and bending, particularly when assisting with onboarding logistics, preparing meeting spaces, or organizing materials.
• Remaining seated for extended periods while performing computer-based and clerical tasks.
• Regular use of a computer, including extended periods of typing and viewing a monitor.
• Operation of standard office equipment, including copiers, scanners, printers, and multi-line phone systems.